With the rise of a more intelligent internet audience, many digital marketers are working on different ways to add their insights to content before it's delivered. And our ability to serve optimized experiences through individual technology platforms, and connected devices is becoming more complicated as more and more expectations from a growing customer base demands consistent and continuous experiences.

I've spent part my last year researching Sitecore Experience Platform (F/K/A DMS). Let's start with a simple definition of what it is.

A platform that provides an easy way to connect content, commerce, and analytics to deliver webpages and other web content to users based on the understanding of their intent and buying cycle.

As a digital marketer, I like to think of WCMs as a layer between customers and webpages. With every interaction, it must be hydrated from intent, or more widely referred to as behavior. When talking about Sitecore Experience Platform, there are endless options to hydrate our interactions.

Without Experience Platform

We serve webpages,assets, and content to all visitors without understanding what the visitor expects. This worked for most companies in the past, but today's customers want more than just fill-in-the-blank blurbs and disconnected communications. You need to know every customer to shape their experience.

WCM with Experience Platform

A category of post-Web 2.0 CMSs (WCMs) focuses on helping marketers treat customers like they're one-in-a-million, with a relevant, personalized experience every time and any way they digitally engage with a brand. This is what the Experience Platform enables you to do–own every customer experience. With this, you can personalize webpages based on everything you know about a visitor and deliver impactful web experiences, the right email offers when prospects want them, manage content to serve up a consistent experience across devices, and channels.

The idea is to easily manage all your content, products, and assets in one place, so you can deliver one connected customer experience. With Sitecore Experience Platform, you get this.