Juan Zambrano

Digital Marketing Metrics That Matter

You need to identify the duds.

Collecting digital marketing data is magnificent. And, we are storing exceptional amounts of structured and unstructured data from ERPs, CRMs,WCMs, Web Analytics, Social Media, Apps, Sensors, etc. I'm a big believer that all of this data can provide us with insights – IF we focus on the right metrics. But many CxOs make decisions based on . . .

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July 21, 2015

An Explanation of Sitecore Experience Platform (F/K/A DMS)

It's reshaping how we think of content.

With the rise of a more intelligent internet audience, many digital marketers are working on different ways to add their insights to content before it's delivered. And our ability to serve optimized experiences through individual technology platforms, and connected devices is becoming more complicated as more and more expectations from a . . .

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July 07, 2015

How You Can Become More Experience-Centric

There is no "one right way".

How well do you understand your visitors? This is a key question on digital marketers' minds today. We are transitioning to using more data when it comes to understanding the needs, pain points, and interests of customers, and shifting to become experience-centric. Of course, this dynamic focus has intensified as web analytics and web . . .

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June 23, 2015

3 Reasons Your Digital Marketing Strategy Needs Rethinking

Developing good digital marketing strategies is more important than ever, because dozens of other brands are after your target customers. The way your company does business today, is highly influenced by constant market changes, disrupting technologies, and evolving demographics.

It's surprising to see how may companies neglect . . .

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May 26, 2015