Juan Zambrano

Digital Marketing Technologist & User Experience Advocate.

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Digital Marketing Metrics That Matter

You need to identify the duds.

Collecting digital marketing data is magnificent. And, we are storing exceptional amounts of structured and unstructured data from ERPs, CRMs,WCMs, Web Analytics, Social Media, Apps, Sensors, etc. I'm a big believer that all of this data can provide us with insights – IF we focus on the right metrics. But many CxOs make decisions based on . . .

Posted in: digital analytics digital marketing strategy e-commerce

July 21, 2015

Juan Zambrano

Digital Marketing Metrics That Matter

You need to identify the duds.

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