The Age of Experience Marketing
Is CX at the center of your digital marketing strategy?
Digital Marketing VPs and CMOs from a few top brands have recognized that strategy, experience design, and technology need to be part of the same eco-system in order to empower buyers' demands and new customer expectations.Companies such as SportChek, McGraw-Hill, and Under Armour are reinventing themselves to understand and deliver . . .
Posted in: connected experiencescustomer experiencecustomer journeydigital marketing managementexperience marketingleadershiponline marketing
Space and Silence
Digital marketing minimums
I spent much time in the past trying to figure out how become successful at my job. Transformative. Digital marketing has evolved so much over the years, and it has been difficult at times to ingeniously find the right answers. So, how can you make it work? What's the secret?
When I started flying a couple of years ago, I found . . .
The Orbital Funnel
Social influence, nonlinear purchasing, advocates, and beyond-transaction relationships
The world of online marketing and e-commerce is insanely complicated and ever-changing. Take the conversion funnel–which lots of companies fail to reconsider, continuing to follow the same old practices.
Consumers now live in a digital, social, mobile world. They are more knowledgeable, connected, and empowered than ever.
. . .
Posted in: actionable web analyticsconversion funnelconversion pathscustomer journeygoogle analyticsnonlinear purchasingorbital funnel
