Juan Zambrano

The Perfect Target Fantasy

It's about understanding buyers for what they are; people

Most people I've worked with fantasize about creating perfect marketing campaigns. And I've learned over the years that what actually matters in marketing is relevance. Yet, plenty of marketers–specially in high-pay positions focus on classic elements–pretty creative and messages that only speak to them. The irony is that there are . . .

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April 23, 2015

Common Mistake When Figuring Out Who's Converting

Going beyond demographics

Smart online businesses are in agreement on the critical importance of "integrated" digital marketing opportunities. This is especially true today, knowing that the customer's journey is far more complex than ever before–try to analyze consumer interactions through your Google Analytics–and you will extract how different . . .

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March 05, 2015

Management, Metrics, & Innovation

3 things you need to know about digital marketing

In combing through newsletters and articles every month, not a week goes by without someone talking about the value of Digital Marketing–web data, ppc, seo, the right way to target online, mobile shopping, the evolution of the web–everywhere we look, myths are being debunked. So it's probably worth discussing what I think is important. In . . .

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February 23, 2015