The Orbital Funnel
Social influence, nonlinear purchasing, advocates, and beyond-transaction relationships
The world of online marketing and e-commerce is insanely complicated and ever-changing. Take the conversion funnel–which lots of companies fail to reconsider, continuing to follow the same old practices.
Consumers now live in a digital, social, mobile world. They are more knowledgeable, connected, and empowered than ever.
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Posted in: actionable web analyticsconversion funnelconversion pathscustomer journeygoogle analyticsnonlinear purchasingorbital funnel
March 03, 2015
