Juan Zambrano

The Orbital Funnel

Social influence, nonlinear purchasing, advocates, and beyond-transaction relationships

The world of online marketing and e-commerce is insanely complicated and ever-changing. Take the conversion funnel–which lots of companies fail to reconsider, continuing to follow the same old practices.

Consumers now live in a digital, social, mobile world. They are more knowledgeable, connected, and empowered than ever.

. . .

Read More

March 03, 2015