Juan Zambrano

Digital Trust: Conversion Improvement

It’s about consumers. People. Not brands

User experience in digital marketing is the equivalent of Massimo Bottura's cooking process. The most essential thing for every web-marketer today is to drive maximum conversion through digital experience. But if this is done without digital trust in mind, people will sniff out fake brands a mile away.

Ten years ago, including . . .

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November 04, 2015

Lengthy Copy Won't Help You Convert

Listen up, old-school marketers.

Alright, we all need to get to the point and write shorter copy, using simpler words. Once you know what the context of a page should be, optimize your copy–condense it. Communicating the core message without unnecessary words will get the point across without losing your reader's attention. The folks at Portent, Inc. have 5 simple tips . . .

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June 26, 2015

The New Rules for Conversion Rate Optimization

Those who have had success in digital marketing know that conversion rate is ever-evolving and extremely agile. You may be an auto-parts marketplace today, but if you want to stay in business and grow, you will have to focus on migrating your conversion efforts to something you would have never imagined – storage and mobile app services? And . . .

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May 12, 2015