Digital Trust: Conversion Improvement
It’s about consumers. People. Not brands
User experience in digital marketing is the equivalent of Massimo Bottura's cooking process. The most essential thing for every web-marketer today is to drive maximum conversion through digital experience. But if this is done without digital trust in mind, people will sniff out fake brands a mile away.
Ten years ago, including . . .
Posted in: conversion rate optimization
Lengthy Copy Won't Help You Convert
Listen up, old-school marketers.
Alright, we all need to get to the point and write shorter copy, using simpler words. Once you know what the context of a page should be, optimize your copy–condense it. Communicating the core message without unnecessary words will get the point across without losing your reader's attention. The folks at Portent, Inc. have 5 simple tips . . .
The New Rules for Conversion Rate Optimization
Those who have had success in digital marketing know that conversion rate is ever-evolving and extremely agile. You may be an auto-parts marketplace today, but if you want to stay in business and grow, you will have to focus on migrating your conversion efforts to something you would have never imagined – storage and mobile app services? And . . .
Posted in: buyer personasconversion rate optimizationcustomer conversiondigital marketing managementexperience marketingmarketing strategyonline marketing
