The Orbital Funnel
Social influence, nonlinear purchasing, advocates, and beyond-transaction relationships
The world of online marketing and e-commerce is insanely complicated and ever-changing. Take the conversion funnel–which lots of companies fail to reconsider, continuing to follow the same old practices.
Consumers now live in a digital, social, mobile world. They are more knowledgeable, connected, and empowered than ever.
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Posted in: actionable web analyticsconversion funnelconversion pathscustomer journeygoogle analyticsnonlinear purchasingorbital funnel
Management, Metrics, & Innovation
3 things you need to know about digital marketing
In combing through newsletters and articles every month, not a week goes by without someone talking about the value of Digital Marketing–web data, ppc, seo, the right way to target online, mobile shopping, the evolution of the web–everywhere we look, myths are being debunked. So it's probably worth discussing what I think is important. In . . .
Posted in: business intelligencedigital marketing managementgoogle analyticsgoogle trendsmarinoptimizely
