Juan Zambrano

Lengthy Copy Won't Help You Convert

Listen up, old-school marketers.

Alright, we all need to get to the point and write shorter copy, using simpler words. Once you know what the context of a page should be, optimize your copy–condense it. Communicating the core message without unnecessary words will get the point across without losing your reader's attention. The folks at Portent, Inc. have 5 simple tips . . .

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June 26, 2015

How You Can Become More Experience-Centric

There is no "one right way".

How well do you understand your visitors? This is a key question on digital marketers' minds today. We are transitioning to using more data when it comes to understanding the needs, pain points, and interests of customers, and shifting to become experience-centric. Of course, this dynamic focus has intensified as web analytics and web . . .

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June 23, 2015

3 Reasons Your Digital Marketing Strategy Needs Rethinking

Developing good digital marketing strategies is more important than ever, because dozens of other brands are after your target customers. The way your company does business today, is highly influenced by constant market changes, disrupting technologies, and evolving demographics.

It's surprising to see how may companies neglect . . .

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May 26, 2015

The New Rules for Conversion Rate Optimization

Those who have had success in digital marketing know that conversion rate is ever-evolving and extremely agile. You may be an auto-parts marketplace today, but if you want to stay in business and grow, you will have to focus on migrating your conversion efforts to something you would have never imagined – storage and mobile app services? And . . .

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May 12, 2015

The Age of Experience Marketing

Is CX at the center of your digital marketing strategy?

Digital Marketing VPs and CMOs from a few top brands have recognized that strategy, experience design, and technology need to be part of the same eco-system in order to empower buyers' demands and new customer expectations.Companies such as SportChek, McGraw-Hill, and Under Armour are reinventing themselves to understand and deliver . . .

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March 25, 2015

'Quick and Nimble' Online Marketing

Another step towards management minimalism

Measurable results are nebulous these days–if you try to list KPIs in your online marketing campaigns, you could come up with 50 metrics and they might even be precise. This is a very common mistake–it becomes a whole lot of meaningless data. Managers tend to focus on data–lots of data–but I don't think they ask questions. That's the . . .

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February 19, 2015