I spent much time in the past trying to figure out how become successful at my job. Transformative. Digital marketing has evolved so much over the years, and it has been difficult at times to ingeniously find the right answers. So, how can you make it work? What's the secret?

When I started flying a couple of years ago, I found myself thinking about this in terms of safety; procedures, rules, criteria, configurations, maneuvers, etc. And the answer was centered in a simple approach to my work; space and silence.

Pilots focus on personal minimums as a way to set solid mental safety buffers between the pilot skills and aircraft capability. My personal minimums are simple:

• Space–physical and virtual– is where I am able to assess the skills required for the specific flight, and

• Silence is where I find the real me. The me that LOVES to fly.

These have been constants throughout my career, and is how I have been able to rethink and change the way I approach digital marketing campaigns. Space is where I collaborate with my team, and silence is the real me between the spaces; the not-talking too much me. The not-worrying too much me. The me that does not HAVE to have an opinion about everything in meetings. Space and silence are essential minimums that have made my career successful.

Leveraging cross-channel data for targeted content, and personalizing experiences across the customer journey have become the new digital marketing minimums. And they will require space and contextual silence to be connected right. That's the secret.