After my first blog post, a colleague asked me, "What are your objectives with this project?" An interesting question–particularly in the digital marketing world–since we are always debating why a site exists.

Consider Yahoo's "Moonshot" goal which aims to be "on every smartphone, every tablet every day, for every internet user." To many, an impossible goal that would require everyone in the world to switch to Yahoo–and of course it's Yahoo.

It's ambitious. And it's good to set a high bar for the business. As for my goals with this blog, they're nowhere near as aspiring as Yahoo's.

I decided to start this blog as a way to externalize thoughts on work experiences. Then , something happened. "I know a company that could use this kind of approach..."a reader said. "Some people will feel revealed by this," "You're talking about..., right?"

I want to spout about all the things that I keep seeing not working, yet companies continue to promote. And let readers put names to it.

I want to talk about digital marketing issues that I care about, and want readers to care about. I want to make a statement about impotent subjects and not simply rant for the sake of ranting.

I will focus on relevant work environment topics as they relate to digital marketing and e-commerce, with the goal of analyzing and helping to improve them.

Corporate rules need to be continuously reviewed to stay current. In digital marketing terms, we need to come up with new CTAs for companies. I'm still figuring out how to engage readers and play into this new blog's potential. But, I intend to make readers scratch their head through my thoughts.

Who knows... it may simply end up being a selfish way to mouth off and mock the status quo. And that's ok.