The Perfect Target Fantasy
It's about understanding buyers for what they are; people
Most people I've worked with fantasize about creating perfect marketing campaigns. And I've learned over the years that what actually matters in marketing is relevance. Yet, plenty of marketers–specially in high-pay positions focus on classic elements–pretty creative and messages that only speak to them. The irony is that there are . . .
The Rise of the "D"
Business will soon be all digital
Business has rapidly become digital-dependent. Less than 10 years ago, IT departments were in charge of deciding what technologies business needed to run. Today, leading companies are relying more and more on departments like Digital Marketing when it comes to technology spend. And it makes sense–we are now doing business in a world where . . .
The Age of Experience Marketing
Is CX at the center of your digital marketing strategy?
Digital Marketing VPs and CMOs from a few top brands have recognized that strategy, experience design, and technology need to be part of the same eco-system in order to empower buyers' demands and new customer expectations.Companies such as SportChek, McGraw-Hill, and Under Armour are reinventing themselves to understand and deliver . . .
Posted in: connected experiencescustomer experiencecustomer journeydigital marketing managementexperience marketingleadershiponline marketing
Space and Silence
Digital marketing minimums
I spent much time in the past trying to figure out how become successful at my job. Transformative. Digital marketing has evolved so much over the years, and it has been difficult at times to ingeniously find the right answers. So, how can you make it work? What's the secret?
When I started flying a couple of years ago, I found . . .
A Revolution by the Numbers
On Feb. 24, 2015, a 14-year old schoolboy was shot and killed during an anti-government protest in San Cristobal, Venezuela. This marked the anniversary of massive street protests that choked the country and left more than 40 people dead. I lose sleep with these demonstrations, as my 19-year old son is hard-headed enough to join the hurtles . . .
Posted in: bolivarian revolutionbolivarian socialismchavismohugo chavezlatin americavenezuelavenezuela protests
Adobe Summit 2015 Wrap-Up
Adobe Summit 2015 is over and it was terrific. The sessions were tremendously engaging, and the quality of speakers even more so. I got to hear about some new interesting digital marketing strategies and information that made me even more motivated to kick digital ass this year. Here is what I took away from the summit.
Adobe Media . . .
Posted in: abobe summit
Common Mistake When Figuring Out Who's Converting
Going beyond demographics
Smart online businesses are in agreement on the critical importance of "integrated" digital marketing opportunities. This is especially true today, knowing that the customer's journey is far more complex than ever before–try to analyze consumer interactions through your Google Analytics–and you will extract how different . . .
