Juan Zambrano

The Rise of the "D"

Business will soon be all digital

Business has rapidly become digital-dependent. Less than 10 years ago, IT departments were in charge of deciding what technologies business needed to run. Today, leading companies are relying more and more on departments like Digital Marketing when it comes to technology spend. And it makes sense–we are now doing business in a world where . . .

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April 08, 2015

Space and Silence

Digital marketing minimums

I spent much time in the past trying to figure out how become successful at my job. Transformative. Digital marketing has evolved so much over the years, and it has been difficult at times to ingeniously find the right answers. So, how can you make it work? What's the secret?

When I started flying a couple of years ago, I found . . .

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March 24, 2015

Common Mistake When Figuring Out Who's Converting

Going beyond demographics

Smart online businesses are in agreement on the critical importance of "integrated" digital marketing opportunities. This is especially true today, knowing that the customer's journey is far more complex than ever before–try to analyze consumer interactions through your Google Analytics–and you will extract how different . . .

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March 05, 2015

'Quick and Nimble' Online Marketing

Another step towards management minimalism

Measurable results are nebulous these days–if you try to list KPIs in your online marketing campaigns, you could come up with 50 metrics and they might even be precise. This is a very common mistake–it becomes a whole lot of meaningless data. Managers tend to focus on data–lots of data–but I don't think they ask questions. That's the . . .

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February 19, 2015

The Simplicity Paradox

Why digital marketing is shifting management styles.

Simplicity has become the best currency for my success. But an oversimplified understanding of what it means can cripple anyone's growth opportunities and limit their influence.

Consider PPC marketing, a model in which you direct traffic to a website, and pay when ads are clicked. Managing, testing, and optimizing ads become . . .

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February 11, 2015